We are so excited to finally share this shoot with you! MRP invited local creatives and influencers to create a story, using video or imagery,  to show off  their connection with denim. Denim is one of the most worn textures, and one that resonates with me, so I jumped at the chance to be a part of this campaign. We were so busy at the deadline that Tegan and I almost missed out on submitting our piece of art! We managed to get together and create something we are super proud of. 

The inspiration behind our editorial was playing with why denim is so loved, the idea of where the comfort and versatility of a denim garment is found from really inspired us. We spoke about the architecture and structure of our favourite denim garments and decided this is where we wanted to play around. In deciding to translate our vision, I decided to style the look inside out. Showing off the structural elements of our denim garments that help give them strength, comfort and versatility.

Our location choice mirrored the idea of strength, architecture and the mood of denim as a fabric. We shot on a misty evening in Cape Town helping us to portray our mood and message! Denim is fierce, strong, structured and free! 

Check out our shoot and let us now what you think.

Photography: Tegan Smith