When starting out in fashion I had no idea I could make a career out of having a little website on the internet. Ten years later my humble blog “bakedtheblog” turned into an award winning social media platform and space for women like me to connect; Baked Online.

Baked Online encompasses everything I represent as a woman who loves all things fashion, beauty, media and motherhood. Take a journey through my thoughts, musings, and brands I currently love as well as anecdotes about my journey into motherhood.

Born and raised in Cape Town, I have a Business Management Bachelors Degree from the University of Cape Town but my true passion has always been in fashion and design. I always imagined owning my own fashion label as a little girl. Coupled with my marketing background that dream turned into building a successful social media and fashion brand. 2020 see’s the launch of my clothing label Baked Collection which will be available on this website!

Accolades & Awards

Aisha won Glamour SA’s Glamourous woman of the year in 2016 and was nominated for an international Nickelodeon Kids Choice award as favorite African blogger in the same year. Having been one of the first bloggers to come out of South Africa and traveled the world for her blog Aisha hopes to grow the blogging community in her country while inspiring young women like herself to dream big. She was named Forbes 30 under 30 in Africa in 2019 and awarded the only Social Media award from E! Channel Africa, for her noteworthy contribution to the social media industry in South Africa and Africa as a whole. Aisha later received a nomination from the Global Social awards for best social media personality in Africa.

Aisha was the first influencer to cover Cosmopolitan’s Influencer Issue along with Kefilwe Mabote and Sbahle Mpisane. Aisha later covered Balanced Life Magazine and Muda Modest Fashion Magazine.

Aisha Covers Balanced Life 2018 Influencer Issue