Baked Online a publishing platform highlighting beauty and fashion trends in South Africa and the world.

Founded in 2009 by Aisha Baker – Parnell, Baked The Blog has grown with its creator to become an award winning blog and now online publisher

Born and raised in Cape Town, Aisha has a Business Management Bachelors Degree from the University of Cape Town but her true passion lies in the fashion and beauty industry.

Aisha won Glamour SA’s Glamourous woman of the year in 2016 and was nominated for an international Nickelodeon Kids Choice award as favorite African blogger in the same year. Having been one of the first bloggers to come out of South Africa and traveled the world for her blog Aisha hopes to grow the blogging community in her country while inspiring young women like herself to dream big.

having been featured in South African publications like Elle Magazine, Marie Claire, Cosmopolitan, Glamour, various TV and Radio appearances, Aisha is taking blogging in her country to new heights.

I am to inspire women to place their passion in.