à la une

If you have not heard of à la une yet then I am beyond excited to introduce you to this beautiful South African brand. Founded by best friends Alexis and Dominique, à la une is an effortless and feminine brand, finding its roots in friendship, a love for France and the desire to make women feel beautiful. Take a look at some of their beautiful pieces we had the honour of shooting at the beach this weekend.

shop à la une online now

à la lune
à la lune

View more of my favourite modestly chic summer looks here

The Runway Report: MBFWJ17

Fashion week in Johannesburg has come and gone as swiftly as that bone-chilling cold front. It threatened us with its icy temperatures but thankfully not enough to keep the stylistas away from the extravagant affair. Perhaps I could contemplate the reasons as to why Mercedes Benz fashion weeks are always cursed with bad weather but… I think it would be far more productive to talk about all the great shows that MBFWJ presented us with! From getting lost at one end of the monumental mall of Africa to running between the punchy Xperience Afi shows, this fashion week was a week of firsts. Other than my qualms with very late scheduling and confusion between shows the production was impressive.


Although we didn’t have the opportunity to see the actual show live Kluk opened fashion week with a bang. This charitable return to the runway saw the design duo collaborating on a show with the sunflower foundation. The collection itself displayed an artistic flair with bold patterns, unconventional details and vibrant colours.

Gavin Rajah

Controversial King, Gavin Rajah, put together a breathtaking collection that was both ethereal and seductively gloomy. From the decorative asianic florals dripping onto the runway to the couture craftsmanship on delicately embroidered gowns this was exquisite show to watch. Impressive still were the graceful Models sweeping across the ramp unfazed as gowns snagged onto the floral sculptures.

Spero Villioti

Spero Villioti is known for his proficiency in couture garments and he did not disappoint with this runway extravaganza. Each dress had it’s own distinct story and the attention to detail was astounding. The colourful dreadlocks, however, could be considered culturally exploitative but were none the less well done.

Adama Paris

Adama Paris showcased their collection entirely in a powdery white broderie anglaise. Garments were accessorized with orange accessories for an injection of colour. All in all the collection felt cool and perfect for spring.

TN Collectiv

Tuelo Nguyuza’s runway collection stood out for its interesting  layering of sheer fabrics and rosy embroidery. The effect was romantic and gave the occasion dresses an editorial quality. The designer seemed to have gotten the memo that floral embroidery was the finish of the week.

Marianne Fassler

No other designer has the ability to splice fabrics and and textures the way that Marianne Fassler can. With this quirky collection she gave us colour, beehives, and a much-needed breath from the drama and richness of fashion week. Dynamism and a youthful cheer are undeniably what makes Fassler fun to watch.

Thula sindi

Thula Sindi put on a show that was a delight. His clothing was the perfect blend of sweetheart couture and feminine daywear. This show highlighted not only his ability to expertly mix but also his eye for cohesive styling.

Ruff tung

I don’t think I’d be alone in thinking that what BRIDGET PICKERING and LUDWIG BAUSCH created for ruff tung was awe-inspiring. Known for their body inclusivity the designer’s collection was crisp, oriental and livened with eye-catching sequins.

Special mention needs to be made for all of the Xperience AFI young designers whose collections felt pertinent to the times with their IDGAF approach to fashion.

In-betweener Style Guide

There’s nothing more frustrating to me than onion skin weather, I never know whether I am hot or cold, coming or going and often have moments of regret. Although winter is on its way out, we are still in the thick of things in the Southern Hemisphere. With fleeting moments of sunshine and warmth around Cape Town, Spring is slowly showing its face  – but am I the only one that feels spring is low key winter with a few sunny days? Regardless of my weather woes, this week we are offering you a little in-betweener style guide and discount on Superbalist! With warm textures and wintery tones, but can easily be peeled off to reveal a summery top for those few sunny hours.

Featured in this story is my recent shopping haul collabo with Superbalist. You guys probably already know how much I love this store, I am often twitter stalking them with my proclamations of love, or sending links to friends of things I want to buy. They have always had an app, and offered me the chance to shop off the app and do a Haul & Try On for you guys on Youtube (scroll down to watch). I was pretty stoked that they decided to collaborate with me, I think they’re the epitome of cool in SA and I really love their vibe and blog. Superbalist has given me a Promo Code to share with all my peoples, type in AISHA20 when checking out to receive a young 20% discount from us! They’ve given me my own page on the site where you can shop everything I’ve shopped, so that makes it a little easier for you to get your hands on some of these items. Everything not pictured here can be seen on my instagram and in the haul video so be sure to peep @bakedonline.

Shop my cart here! And check out some of the jackets & coats while you’re at it.

5 Modest Influencers you Need to Follow

In the spirit of Ramadan and modest style, we’ve used this month to explore the true meaning of Hijab and its place in the modern world. We won’t get in to that now but what we have found a number of fierce young women all over the Internet who are representing this dress code in creative and inspiring ways! Scroll on to meet some of our favorite modest influencers.


This style maven of Palestinian and Puerto Rican descent is currently one of the biggest modest influencers in the USA and it’s easy to see why. Her keen sense of style and ability to mix fashion and modesty gives off an aesthetic that is clean and effortless.


We don’t know much about this Somali-American but once we stumbled across her Instagram account there was no going back. It’s not hard to imagine the BakedOnline team getting along with this stylish foodie who has a passion for cityscapes and earthy hues.


Not shy of colour and lavish garments, this stylish gal gives us a peak in to life in Malaysia. From food, patterned walls, cute café set ups, her favorite vintage finds to her personal take on the traditional hijab, we’re obsessed!


It’s no secret that the BakedOnline team have been shamelessly stalking this local babe for a while now. Through her love for the outdoors, photography and style it’s evident Kauthar makes a point of living modestly in all aspects of life.


A Kuwaiti fashion designer, model and blogger, Ascia has successfully accomplished ‘Girl Boss’. Constantly reinventing her look by experimenting with different turban styles and layering statement pieces, it’s easy to see why she has over 2 million followers.

Which modest influencers are your faves?