Baked Collection is a bold and feminine brand created by multi award winning social media influencer and Forbes 30 under 30 alumni Aisha Baker. The Collection encapsulates Aisha’s popularised style loved by so many and is proudly manufactured in Cape Town, South Africa. Baked Collection is effortlessly cool, easy wearing, flattering on all shapes and most importantly great quality.
Aisha had dreamed of launching her own range after being introduced to fashion as an art form while being raised by her seamstress grandmother of the same name. Baked Collection is a love letter to Aisha’s grandmother, the inspiration behind all her decisions.
Baked Collection is committed to being sustainable by producing and manufacturing and sourcing locally as much as possible. Aisha would like to support the textile industry that birthed her love for fashion through her grandmother through creating jobs and contributing to the local economy.
Each collection designed to be sold exclusively online as a capsule created around a mood or feeling. Aisha’s first collection under her brand was inspired by her lifestyle as a mother to her little toddler Khalid as well as an entrepreneur who works from home. Seeking out comfort, functionality and trendy pieces, Aisha decided to create a capsule that can be enjoyed by every gender while working safely from their home during the pandemic.