Family, Lifestyle, Style, Uncategorized

Eid Shopping Guide: Muslim POC Brands To Support

Ramadan is sadly flying by and Eid is once again around the corner – which means a shopping frenzy is likely to ensue too.

In between the bustle to get wardrobe and beauty essentials, Eid-day décor, table treats and gifts for your loved ones, there is also the opportunity to do some good – by giving back to the community and helping a small, local business to thrive.

This year, while doing your Eid prep, why not make a conscious effort to support a Muslim-women-POC-owned business?

Below are a few that we love:

BAKED COLLECTION @bakedcollection

Aisha’s very own clothing brand, launched less than a year ago, continues to grow from strength to strength thanks to our amazing customers and supporters. This year, Baked Collection has created a very special Eid Gift Set – perfect for a special someone or even for your own home. In it is included a Charisma Candle luxury 3-wick candle and diffuser in Oudh & Bergamot, a Baked Collection satin silk scarf, salted caramel nougat from 1701, and an exclusive Baked Collection gift card. Get yours in time for Eid!


This Muslim female-owned business is an online store featuring a curated collection of the most beautiful Islamic items for your home and children. From Islamic books and toys, homeware, décor and even a locally-made section, each item seeks to inspire a love for the deen and serve as gentle reminders about our faith.

ZIBA STYLES @zibastyles

Ziba styles stocks the most trendy and stylish jewellery and accessories. Perfect for spicing up any outfit.

SWIITCH BEAUTY – @swiitchbeauty

At just 21 years old, Rabia Ghoor, owner of Swiitchbeauty, is a female, POC entrepreneur making waves. She has built one of the largest internet beauty brands in the country and its only getting bigger and better with time. Products such as her Superhero spray have become a cult favourite and we’ll defs be stocking up before Eid.

KREA – @krea_sa

Another kickass business woman, Johannesburg-based Ayesha Seedat is a professional makeup artist, home chef, and the founder of Krea, a lifestyle brand that stocks a range of artisanal Indian spices, sauces and seasoning – definitely a must for a hearty Eid meal. There are also wholesome ready-to-eat meals, along with numerous homeware items.


Moms and tots will love Cloud and Co. This local business has everything you need for babies and kids – from apparel and play toys to eating, sleeping, storage and décor items. Browse their website to grab some quick baby essentials before Eid or perhaps a nice outfit for the little one.

ALYSU – @alysubysi

We love Alysu’s range of eclectic dresses and ready-to-wear pieces. Giving off vibes of a European summer, there’s something for every occasion.


We love this customised gift boxing service. Choose from a range of standard gift sets or create your own with specific items in mind. A thoughtful gift for any occasion.

Let us know what you think in the comments