Eid Shopping Guide: Muslim POC Brands To Support

Ramadan is sadly flying by and Eid is once again around the corner – which means a shopping frenzy is likely to ensue too.

In between the bustle to get wardrobe and beauty essentials, Eid-day décor, table treats and gifts for your loved ones, there is also the opportunity to do some good – by giving back to the community and helping a small, local business to thrive.

This year, while doing your Eid prep, why not make a conscious effort to support a Muslim-women-POC-owned business?

Below are a few that we love:

BAKED COLLECTION @bakedcollection

Aisha’s very own clothing brand, launched less than a year ago, continues to grow from strength to strength thanks to our amazing customers and supporters. This year, Baked Collection has created a very special Eid Gift Set – perfect for a special someone or even for your own home. In it is included a Charisma Candle luxury 3-wick candle and diffuser in Oudh & Bergamot, a Baked Collection satin silk scarf, salted caramel nougat from 1701, and an exclusive Baked Collection gift card. Get yours in time for Eid!

SUHAYLA – @suhayla.co.za

This Muslim female-owned business is an online store featuring a curated collection of the most beautiful Islamic items for your home and children. From Islamic books and toys, homeware, décor and even a locally-made section, each item seeks to inspire a love for the deen and serve as gentle reminders about our faith.

ZIBA STYLES @zibastyles

Ziba styles stocks the most trendy and stylish jewellery and accessories. Perfect for spicing up any outfit.

SWIITCH BEAUTY – @swiitchbeauty

At just 21 years old, Rabia Ghoor, owner of Swiitchbeauty, is a female, POC entrepreneur making waves. She has built one of the largest internet beauty brands in the country and its only getting bigger and better with time. Products such as her Superhero spray have become a cult favourite and we’ll defs be stocking up before Eid.

KREA – @krea_sa

Another kickass business woman, Johannesburg-based Ayesha Seedat is a professional makeup artist, home chef, and the founder of Krea, a lifestyle brand that stocks a range of artisanal Indian spices, sauces and seasoning – definitely a must for a hearty Eid meal. There are also wholesome ready-to-eat meals, along with numerous homeware items.

CLOUD+CO – @cloud.and.co

Moms and tots will love Cloud and Co. This local business has everything you need for babies and kids – from apparel and play toys to eating, sleeping, storage and décor items. Browse their website to grab some quick baby essentials before Eid or perhaps a nice outfit for the little one.

ALYSU – @alysubysi

We love Alysu’s range of eclectic dresses and ready-to-wear pieces. Giving off vibes of a European summer, there’s something for every occasion.

INSTANT GIFTS – @instant.gifts

We love this customised gift boxing service. Choose from a range of standard gift sets or create your own with specific items in mind. A thoughtful gift for any occasion.

Lockdown Self-care, The Organics Way

If I am honest I have never really made self-care a huge part of my routine, I’ve always considered my form of self-care to be scheduling a relaxing massage or having my hair done in a salon but with Covid19 I have really allowed myself to delve deeper and find a routine that means not going out, staying in, and still having the same if not bigger of an impact than spending money on treatments. 
If you’re a little lost right now and wondering what exactly self-care is, it’s taking intentional steps to improve your overall health and wellbeing whether that be through nutrition, lifestyle, exercise or health. Developing a self-care routine doesn’t mean you have to spend heaps of money, buy incense or special oil diffusers. All self-care truly entails is showing up for an appointment with yourself as you would with a client for a business meeting. 

What that can look like if you’re a parent is perhaps making sure the kids and your co-inhabiters know that a certain time of the week is a moment for you to exercise your self-care routine. Most parents whether they’re raising kids alone, with a nanny or a partner will protest that time is not on their side, the kids don’t allow for any down time. This is why I have created a fail proof routine that requires no money or excess amounts of time. I have used this as a jumping board into the pool of self-care an its shown me that when I show up for myself in one small way I can show up for myself in many other ways and areas of my life. 

My routine includes taking a bit of extra time one evening a week during the time you usually spend in the shower or bath. This is after the kids have been put to bed, the dogs have been fed and you’re generally going to cleanse your body before bed. The key is to set an intention that your bathing experience will be more than just cleaning your body for the day but more of a ritual for you to unwind, clear your mental pathways and feel relaxed. I usually do this on a Saturday evening because I have no work commitments and I am able to get my kid to bed at around 9pm so it gives me at least an hour to unwind. 

First step is to put off all the lights and light some candles in the bathroom. Temper your water as hot as you can have it to allow for a proper steam. Wash your body as usual from head to toe including your hair. I usually shampoo and condition my hair with Organics anti-hair fall for example. While your conditioner is setting in turn your water off if you’re in the shower and take a couple minutes to give your body a full exfoliation scrub. You can create your own scrub at home using sugar or coffee granules or even a loofa from your latest bag of oranges. Once scrubbed give yourself a good rinse. Instead of a regular moisturising cream make use of an oil. Once again you can use what you have at home, from coconut oil with a couple of lavender drops in it or if you’re like me you can reach over and use your kids baby oil too! Once lathered up give yourself a little hand and foot massage with the oil residue on your hands, intentionally thanking them for the hard work they’ve done this week. Finish off your routine with a warm cup of herbal tea in bed before heading off to sleep. 
This really simple routine has allowed me to stay mentally well during lockdown and reminded me to be present and honour myself. As a result I have been seeing positive effects in my time management, being more present with my son and focusing on nourishing my body with nutritious food that I can see both benefits my hair and skin! 

*This article was sponsored by Organics haircare. Organics contains natural essences to give every strand of hair the deepand vital nourishment that only nature can provide.
With 50% recycled packaging, Organics believes in the goodness of natural ingredients and seeks to be environmentally responsible.

Millennial Mama CPT

Millennial Mama Cape Town took place at The Bay Hotel in Camps Bay, hosting one hundred Cape Town moms. The event had everything from a delicious and beautiful high tea and exciting talks targeted at both the parenting and feminine aspects of motherhood.

Guests were treated to exclusive vendors who took care of their cosmetic, fashion and parenting needs. We were excited to treat each mom to a mini makeover with Esteé Lauder as well as exclusive shopping experiences with Alysu ladies wear and Fleur Le Cordeur home and fashion accessories. Not a beat was missed as each moment was perfectly instagrammable.

Be sure to keep an eye out for more upcoming events across the country by checking out the Millennial Mama page for updates. You can follow Millennial Mama on instagram, facebook and pinterest under @millennialmamasa

Watch the Millenial Mama 2019 video