Eid Shopping Guide: Muslim POC Brands To Support

Ramadan is sadly flying by and Eid is once again around the corner – which means a shopping frenzy is likely to ensue too.

In between the bustle to get wardrobe and beauty essentials, Eid-day décor, table treats and gifts for your loved ones, there is also the opportunity to do some good – by giving back to the community and helping a small, local business to thrive.

This year, while doing your Eid prep, why not make a conscious effort to support a Muslim-women-POC-owned business?

Below are a few that we love:

BAKED COLLECTION @bakedcollection

Aisha’s very own clothing brand, launched less than a year ago, continues to grow from strength to strength thanks to our amazing customers and supporters. This year, Baked Collection has created a very special Eid Gift Set – perfect for a special someone or even for your own home. In it is included a Charisma Candle luxury 3-wick candle and diffuser in Oudh & Bergamot, a Baked Collection satin silk scarf, salted caramel nougat from 1701, and an exclusive Baked Collection gift card. Get yours in time for Eid!

SUHAYLA – @suhayla.co.za

This Muslim female-owned business is an online store featuring a curated collection of the most beautiful Islamic items for your home and children. From Islamic books and toys, homeware, décor and even a locally-made section, each item seeks to inspire a love for the deen and serve as gentle reminders about our faith.

ZIBA STYLES @zibastyles

Ziba styles stocks the most trendy and stylish jewellery and accessories. Perfect for spicing up any outfit.

SWIITCH BEAUTY – @swiitchbeauty

At just 21 years old, Rabia Ghoor, owner of Swiitchbeauty, is a female, POC entrepreneur making waves. She has built one of the largest internet beauty brands in the country and its only getting bigger and better with time. Products such as her Superhero spray have become a cult favourite and we’ll defs be stocking up before Eid.

KREA – @krea_sa

Another kickass business woman, Johannesburg-based Ayesha Seedat is a professional makeup artist, home chef, and the founder of Krea, a lifestyle brand that stocks a range of artisanal Indian spices, sauces and seasoning – definitely a must for a hearty Eid meal. There are also wholesome ready-to-eat meals, along with numerous homeware items.

CLOUD+CO – @cloud.and.co

Moms and tots will love Cloud and Co. This local business has everything you need for babies and kids – from apparel and play toys to eating, sleeping, storage and décor items. Browse their website to grab some quick baby essentials before Eid or perhaps a nice outfit for the little one.

ALYSU – @alysubysi

We love Alysu’s range of eclectic dresses and ready-to-wear pieces. Giving off vibes of a European summer, there’s something for every occasion.

INSTANT GIFTS – @instant.gifts

We love this customised gift boxing service. Choose from a range of standard gift sets or create your own with specific items in mind. A thoughtful gift for any occasion.


A day to celebrate our first love. Our mother’s deserve the world and there’s nothing like putting a smile on her face with a thoughtful gift and quality time.

We’ve rounded up some awesome items to show her just how much you care. Take a look at our gift guide below:

Baked Collection Mother’s Day Gift Box

Baked Collection has put together the most beautifully curated gift box set featuring some amazing local brands. Spoil your mom with a luxury Baked Collection satin silk scarf, 1701 salted caramel nougat, a scented candle and luxury diffuser from Pink Perppercorn and Tonka bean, and Avene thermal mineral water spray, amongst other goodies – all included in the gift set. Choose between the large and small gift box for your preference.

Cute and Comfortable

Winter’s rolling around and Poetry stores has some locally-made quality garments that are comfortable and stylish. Perfect for layering in trans-seasonal weather, and they’ll last a lifetime.

Sweet Treat

There’s nothing like saying ‘I love you’ than with a box of chocolates. A box of yummy Lindt truffles always does the trick – and they have some beautifully packed gifts and hampers.

Shiny Objects

Sometimes less is more. For your mother, why not gift her something simple and elegant, yet packed with meaning?

Yellow Jewellery has some beautiful hand-crafted statement pieces, while Pichulik makes use of organic, natural fibers – and they’ve just launched their new collection.

Signature Scent

We love Jo Malone’s floral fragrances. Their Yellow Hibiscus Cologne is zesty and refreshing while the Nectarine Blossom and Honey Body Mist is sweet and warm. A subtle yet memorable scent for everyday wear.

Shower her with Flowers

Flowers just make everything better. We just can’t get enough of Fleur Le Cordeur’s intricate arrangements or the colourful ‘everlasting’ bouquets from Periwinkle Flowers.

Time for Tea

Every mom needs a relaxing cuppa’. Carmien tea’s delicious infused teas come in flavours such as Creamy Mint, Turkish Delight, Tropical Burst and Orange Caramel. They also have some amazing Mother’s Day gift sets for a luxurious tea time gift.

Baked Collection

Baked Collection’s stylish yet versatile AURA Collection is perfect for busy mom’s on-the-go. Try the Dreamcatcher pants and matching jacket for a sophisticated all-day look, or the playful Spellbound dress for a pop of colour. 

Last minute Valentine’s day gift guide

The month of love is upon us, yay! And after making it out the other side of literally one of the most tumultuous years the world has ever seen, there is no better time to show your nearest and dearest just how much you truly care.

Whether you’re boo’d up, happily single, planning a killer Galentine’s Day with the girls, or just want to spend time with your kids, a few thoughtful gifts makes the day that much more exciting and magical – no need to wait for a partner to spoil!

Whatever your V-day plans, we’ve rounded up some awesome gifting ideas.

For him & her

Splurge: Something Sexy
Something you both can enjoy. South African company Nette Rose makes the most delicate and intimate lingerie sets. Not only are they pretty to look at but they’re ethically made too – from the fabric and packaging, right down to the cotton used in each hand stitch.

Budget: Setting the Mood
Who doesn’t love a scented candle? Especially when they come in the form of sensual body sculptures. These vegan, soy wax candles by The Muses are hand-poured and locally-made – perfect for setting the mood for a cozy night in.

For the girls

Splurge: Skin is In
Skin tools are having a moment and we love the benefit of crystal healing too. These Gua Sha rollers from Rush Tush come in Rose Quarts or Jade, so all your girls can look snatched and ready.

Budget: Floral Party
Flowers brighten every mood, and nothing says ‘I love you’ like a whimsical bouquet from the floral maestro Heike Hayward (Fleur Le Cordeur). The best way to celebrate a memorable Galentine’s. Check out the We Are Egg store for her awesome selection.

For the kids

Splurge: Family Fun
Why not spend Valentine’s Day doing a fun activity for the whole family? Art Jamming is just that – allowing you, your partner and little ones to explore and get creative. Their Valentine’s Day special is the perfect opportunity.

Budget: Sweet Treat
Spoil your little ones with a sweet treat from Krispy Kreme. These Valentine’s Day doughnuts are as cute as ever – and will look even cuter in their little hands.

For the single ladies

Splurge: Solo Spa Day
Grand gestures do not have to be reserved for others; self-love is a thing too! We love the idea of a solo pamper day surrounded by beautiful views. Try the Garden Spa at Babylonstoren for a few good specials.

Budget: Gourmet Stash
A day indoors should not be spent without a sweet stash – but make it gourmet. How about a luxury nougat giftbox or a pack of gold-dusted, chocolate-coated caramel popcorn? Ma Mère Confections has all this
and more.

Eid At Home

With lockdown laws across the world, and South Africa, we are being cautioned to leave home only for essentials and stay in as much as possible. After a beautiful month of fasting Ramadan, we are celebrating Eid Ul Fitr a little differently this year.

I am no stranger to lonely Eids, after marrying my husband in May 2016 I joined him on many of his travels for cricket tournaments and leagues. Some of which coinciding with Ramdaan and Eid. What that meant is sometimes lonely Eid celebrations spent on airports with a bag of chips or exciting ones with new friends inviting us into their homes halfway across the world to celebrate.

This year we would have been all alone in England while my husband played cricket for Worcestershire Country Cricket Club. I had it all planned out, we would decorate our little home with fairy lights and candles. I would take a drive down to Birmingham to source some halal lamb and I would prepare a roast dinner with veggies and buy a delicious dessert from Marks & Spencer. We would dress up and video call our family in South Africa.

What I find strangely amusing about this whole plan is that we are stuck in our home country, just minutes away from family but having the same Eid celebration we had always planned! Instead of driving forty minutes to Birmingham from Worcester, I will head to my local halal butcher and grab my desserts at Woolworths instead of M&S. In some ways a more convenient Eid than usual. I will definitely miss moments with my family this year especially my eighty nine year old grandmother who I think about all the time.

What I can say I am really grateful for is that we have each other and we can make special memories in our home that will make for interesting stories later on in our lives. This strange time has made me more thankful for my family and friends, for outside and most of all thankful for my religion and culture.

My biggest prayer is for us to be free’d from the clasps of Covid19 and that we can come out of this sooner rather than later. Praying for the scientists, doctors nurses and all essential workers who are helping to fight this disease in many ways.

Eid Mubarak to all my followers, those who still read my blog and those who support me on social media! I am so thankful to all of you.

*This post is sponsored by H&M