The Feminist Tee Project

Local girl helps empower women and change through a t-shirt

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We are obsessed with local girl Nicole Jowett’s feminist project initiative! Everyone was raving over these empowering slogan tee’s seen on the streets of New York and Paris during autumn winter fashion week. Huge brands like Prabal Gurung and Dior made a statement by producing empowering message’s on runways. Quickly filtering down to mainstream with major retailer stocking female empowerment tee’s. Nicole decided to take it just a step further by donating the proceeds of her Feminist unisex tee’s to a charity that donates its time and effort to empowering the women of south africa .

The Frida Hartley woman’s centre in Johannesburg has, for years, worked with homeless women and children in the Johannesburg area, empowering them to get jobs through education and skills provided by the institution. By purchasing just one of these trendy t-shirts, patrons will be donating R100 to the Frida Hartley centre to help further their plight in helping the women of South Africa.

We encourage girls and boys to get involved with the movement and help create awareness around female empowerment in out country as well as making a difference through spending their money in a positive way. Who said fashion had no purpose eh?

This is what we call a true girl boss, we commend Nicole for her gallant effort in helping improve women’s lives one t-shirt at a time. Nicole says she aims to further her range and continue to foster change in our community through this project. Watch this space for more news on what Nicole has planned.

You can order your tee directly from instagram via Nicoles page (here) or the Fruit Of The Loom page (here) T-shirts go for R300 including shipping to the Postnet nearest to you. Be sure to give the Frida Hartley centre a follow on instagram to see what they’re up to and how you can help. Please share your purchase and get the message out there by hashtaging #fotlfeminists and #FeministTeeProject.


  • Ugh!! why am I so broke?!! This is most definately a great cause to donate to. Thats also a very cool Tee. Would have been great to have it now that I’m going home. I am so bad for this but I get a kick out of seeing my very mysoginist uncle uncomfrotable when his problamatic views are no longer absolute at home. I’m not a fan of growing up but this part. . .where i can be like nah Oom, It the best part.

    Mvumikazi | Urban Mnguni