If you have not heard of à la une yet then I am beyond excited to introduce you to this beautiful South African brand. Founded by best friends Alexis and Dominique, à la une is an effortless and feminine brand, finding its roots in friendship, a love for France and the desire to make women feel beautiful. Take a look at some of their beautiful pieces we had the honour of shooting at the beach this weekend.
I’ve always been an avid people watcher. Gawking at passersby with an almost stalker enthusiasm. I can’t help but be fascinated by the shapes and forms people come in. What they wear, how they speak and where they go. Fashion week is then an ideal playground for my ever curious eye. I get to gawk away unashamedly at a bevy of enthralling individuals decked to the nines. Viewing all this stylish splendour in one place would be comparable to watching rare birds congregate and compare feathers. Fashion week always brings (sartorially) the best out of people and Mercedes Benz fashion week this year was no exception. The event was held in Midrand celebrating its 10th anniversary at the very massive Mall of Africa. Although the sub-zero cold front gave people, myself included, a bit of a challenge with what to wear, I believe we all rose the occasion. Say one thing for Joburgers is that we love to get dressed up.
In terms of style the fashion MBFWJ crowd opted for a brightly hued palette with black, red, blush pink and pastels, and neon greens being the colours of the week. Expectedly fur jackets in various textures and colours were a beautiful yet functional fashion choice for most of everyone. We particularly enjoyed seeing how tailoring had a huge influence with what people wore. From skirt-suits, oversized blazers and pleated trousers to feminine cuts taking centre stage. Special mention has to go to the oriental pyjama set as it was the go-to trend with many street stylers being caught in the sophisticated number. I often enjoy fashion weeks not only for the designers but also for what people wear with their own interpretation and even introduction of new trends.