Iconic eyewear brand Ray Ban celebrates its 80th anniversary this year. 80 years of changing the game and continuing to do so by collaborating with renowned photographer Steven Klein to produce an authentic and bold campaign. The inspiration behind Klein’s work were breaking societal norms and stereotypes to showcase the protagonists true authenticity.
“The campaign is about diversity and individualism” explains Klein. “The whole concept of the campaign is based on creating a world where people are leaving one world, entering another world based on the idea of never looking back. One of the great things about doing this campaign was that it felt authentic in the sense that whoever wears Ray-Ban takes on their own identity and the glasses do not wear them.”