Fenty Beauty: The latest venture in Rihanna’s growing empire

Fenty Beauty proves there's nothing the singer can't do

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This month has been a busy one for everyone’s favourite bad gal and the mogul that is Rihanna. On 8 September she launched her much anticipated Fenty Beauty line worldwide (sadly not in SA) and since then, it’s been met with rave reviews from the beauty blogger and vlogger world, as well as coveted high fashion titles like Vogue and Harpar’s Bazaar – proving once again that anything Rihanna touches turns to gold.

According to the Bajan beauty, she wanted to create a makeup line that would allow women of all skin tones, races, cultures and ethnicities to feel represented. With an impressive 40 shades of PRO FILT’R foundation in yellow, red and even green undertones and skin sticks in 30 shades, Rihanna has placed a spotlight on the much-needed discussion of inclusivity – and exclusivity in the beauty industry, particularly when it comes to darker skin tones.

We love how the Fenty Beauty campaign celebrates diversity, featuring rising supermodels who are breaking the mould with their unique looks and non-conformist attitude. South Sudanese model Duckie Thot and Halima Aden, the world’s first hijabi fashion model appear in the trailer, which of course has Riri’s signature street-style and urban aesthetic all over it.

Just days after the launch, Rihanna showcased the spring/summer 2018 collection for her Fenty X Puma clothing line at New York Fashion Week – her fourth range for the collab and as usual brought some excitement to the runway, this time with an edgy motor-cross theme giving us bright neon colour schemes, large zippers, chunky chains and her usual IDGAF attitude.

Her avant-garde and ready-to-wear looks have not only solidified her name in fashion, but earned her an accolade from the prestigious Parson’s School of Design, honouring her influence and work in design as well as her philanthropic efforts earlier this year. Not to mention, back in 2014 Rihanna won the CFDA Icon Award for her trail-blazing personal style.

But it is the ever popular Fenty X Puma Slides and Creepers that show continuous growth and innovation. The furry slippers are not just for lazy days indoors anymore, while the creeper has been released in a range of different colourways (with a new style dropping 14 September – same day as the Diamond Ball!). The sneaker’s clean design, universal appeal and strong global sales earned it Shoe of The Year title from Footwear News in 2016, making Rih the first woman to ever receive the award.

Did we mention she’s also a music icon? And let’s not forget the Humanitarian of the Year award she received in Feb from Harvard University.

Ri’s definitely been busy and shows no sign of slowing down. She even hinted at a Fenty furniture line in a recent interview, saying “Anything that’s creative, I’ll try it.” Whatever it is, we know it’s going to be amazing, as she continues to dominate every industry she tries her hand at.

  • Rihanna is simply amazing, she has made such an incredible success. Fenty beauty rules.

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