Jessie is an independent designer and content creator living in Cape Town who has a passion for the media industry, African design and women rights.
As a strong arts and design professional with a Bachelor of Art focused in Visual Communication she is currently focusing on her role as the creative lead for a number of local brands including BakedOnline and at Opia Design. She aims to develop brands and content that is both strategic and creatively driven.
Having worked in the decor and print publication industry for the past three years for ELLE Decoration, she has decided to take on new challenges in the digital world.
In her spare time, Jessie is an animal rights activist, enjoys traveling both locally and internationally, design and art literature, researching the design industry.
Don't be surprised to find Kanye West as her top playlist in iTunes.
I had the privilege of doing a really awesome shoot with Jessica Gaertner and Rizqua Barnes in Cape Town recently. Jessica has worked and styled for magazines like Cosmo and The Love Magazine so I was super excited to get the opportunity to work with her has the stylist for the day. I hardly ever get to work with stylists so it was a really treat to sit back and just be the model for a change.
The shoot was brought together by on of my favorite makeup artists in Cape Town, Kimlyn Sisam. Kim has been doing super well with her makeup and hair stuff on instagram – even scoring a trip to LA with one of her sponsors this year!
A huge thank you to our inspiring location of the day, Timbuktu Ethiopian restaurant in Cape Town.
Check out our collaboration below and let us know what you think!
In the spirit of Ramadan and modest style, we’ve used this month to explore the true meaning of Hijab and its place in the modern world. We won’t get in to that now but what we have found a number of fierce young women all over the Internet who are representing this dress code in creative and inspiring ways! Scroll on to meet some of our favorite modest influencers.
This style maven of Palestinian and Puerto Rican descent is currently one of the biggest modest influencers in the USA and it’s easy to see why. Her keen sense of style and ability to mix fashion and modesty gives off an aesthetic that is clean and effortless.
We don’t know much about this Somali-American but once we stumbled across her Instagram account there was no going back. It’s not hard to imagine the BakedOnline team getting along with this stylish foodie who has a passion for cityscapes and earthy hues.
Not shy of colour and lavish garments, this stylish gal gives us a peak in to life in Malaysia. From food, patterned walls, cute café set ups, her favorite vintage finds to her personal take on the traditional hijab, we’re obsessed!
It’s no secret that the BakedOnline team have been shamelessly stalking this local babe for a while now. Through her love for the outdoors, photography and style it’s evident Kauthar makes a point of living modestly in all aspects of life.
A Kuwaiti fashion designer, model and blogger, Ascia has successfully accomplished ‘Girl Boss’. Constantly reinventing her look by experimenting with different turban styles and layering statement pieces, it’s easy to see why she has over 2 million followers.
We are well into the second portion of the month of fasting and with it comes the second edition of our Ramadan Style Guide. This week we are shifting from athleisure to an atmospheric editorial. Inspired by local Capetonian designer’s Twin Image and their Ramadan collection and the elements, see how guide to modest style below.
Look 1: Statement Sleeve
One of my favorite modest influencers, Nabilah Kariem (here), has made the statement sleeve her signature! Had to give it a try with this stripey Twin Image shirt. I love the neutrals, perfect for cooler days! I paired these with Mom jeans by Topshop and of course white boots which have become some what of a winter statement.
Look 2: Utility
Can we have a moment for these utility pants please. We’re all obsessed with the fabric, it’s available in this khaki shade and beige too (stockists below). I loved pairing heavy fabrics like denim and linen – keeping with our utilitarian theme. I picked up this scarf from The Scarf Company, it’s really great for wrapping since it doesn’t slip at all! You guys might want to check them out, they deliver too!
Look 3 : Reworked Abaya
Twin Image created this white dress inspired by the traditional abaya. I absolutely loved it with sneakers or heeled ankle boots. It’s really perfect for summery days, since the fabric is pretty lightweight and comfortable.
We hope you enjoyed our style guides for Ramadan! If you have anything else you really want to see up on the site please comment below. Don’t forget to subscribe to our Newsletter – new giveaways coming soon.
Over at Baked HQ we’ve been working on some quick make up looks for the everyday gal and have finally launched a cool new feature on Aisha’s Instagram! From ‘no makeup’ makeup to a bit of shimmer, she will be doing 60 second tutorials for girls on the go. This week she features her favorite drugstore items for achieving an easy bronze eyeshadow look. We’re obsessed!
Looking for something specific? Leave your requests in the comment section below and be sure to follow @bakedonline on Instagram to never miss a video!
We are super excited about Aisha’s vlog series at Baked HQ , BakedTheVlog. The series will follow Aisha as she goes through her day-to-day activities! From traveling across the country for appearance, her trips with her husband and behind the scenes on how BakedOnline comes together each month.
In a world where fast fashion is increasingly being questioned, Jota-Ken’s mindful approach is a welcomed change to the industry. A combination of no-nonsense, hand-tailored garments – understated detailing and planet-friendly fabrics as well as local manufacturing put this new label firmly on the slow fashion map.
Jota-Kena’s AW17 collection draws inspiration from the Ivy League lifestyle. Characterised by earthy tones of burnt orange and tan, as well as forest green, navy and black – the brand is reminiscent of the ’70s but the lines are softer and the fit more comfortable. There is a tailored shirt with a wide collar embroidered with the Jota-Kena logo and a velvet slip dress to be worn over a polo-neck sweater and paired with ankle boots (one of our favorite winter trends here at Baked Online). Their attention to detail is evident in the embroidered designs, hand-drawn by Keziah, such as the white on white or black on black logos on the shirts.
“We are extremely particular about fit and a lot of attention goes into making each garment the perfect fit.”
The fabrics are imported from Europe and India, and range from cotton sateen to rayon twill, linen and honeycomb Tencel that have been overdyed, treated or crafted to make them ultra wearable. To provide employment in the greater Cape Town community – all their clothes are made by hand by seamstresses in Cape Town.
As if their beautiful and simple garments aren’t enough, the team also donates 10% of all profit to a non-profit organisation called Hillsong Africa Foundation (HAF). HAF is dedicated to community upliftment through feeding programs, orphan care, women’s shelters, disaster relief, wheelchair distribution, substance abuse programmes, job-skills training centres, prison programmes and education.
You can order online at www.jotakena.com or purchased at their Cape Town studio. They also offer an alteration service, if necessary and delivery is free anywhere in South Africa for orders of R500 or more.